• In image of zara altair in the context of the intertextual animal series

What connects mysteries and SEO? A Talk about the Craft of Web Writing with Zara Altair

Hello with this months edition of the Intertextual animal – a series of talk about textuality, web and connections.

Today I had  Zara Altair who is an author of both fiction and non-fiction. And whom I was privileged to be able to interview on the craft of writing.

I wanted to talk with her  about the experience of writing mysteries, product descriptions, coaching writers and my favourite – writing for businesses that put customer connection first.

How more intertextual could we get? With mystery writing and search engine optimization all woven by Zara in one world.

For your viewing pleasure I decided to start with trying to find a common thread between writing non-fiction for clients and coaching writers on non-fiction. And then… I ended up asking what seemed to be the perfect conversation-starter for me and Zara:

What connects mysteries and SEO?

And it all started to weave together in a beautiful way.

Enjoy!

And stay tuned for the full transcript.

What connects mysteries and SEO? A Talk about the Craft of Web Writing with Zara Altair

by Teodora Petkova time to read: 1 min
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